The Largest Youth soccer tournament in the hemisphere.

Target’s steadfast commitment to the future of the beautiful game was showcased on and off the field.  

On the field, the tournament featured 17,000 athletes from 1,180 teams competing in over 2,300 games across eight days—a notable 8% increase from 2023. Average daily attendance reached 20,000 visitors, with Target’s prominent branding visible throughout the National Sports Center campus.

Off the field, Target created engaging experiences for guests through multiple activation zones. These zones offered essential amenities, comfortable seating, interactive play areas, photo opportunities, and featured new activations from partner brands Liquid IV, ZBAR, and GoGo Squeeze. Each brand had uniquely integrated spaces within the Target Zones, enhancing guest enjoyment and brand engagement.

To bridge the gap between experience and retail, our strategy included producing compelling social media content that seamlessly integrated Target’s grocery offerings and the benefits of the Target RedCard.  Additionally, we expressed gratitude to referees with Target Gift Cards. Circle ads where included in the daily email sent to parents and coaches as well as in the printed program booklet. On-site, we emphasized distributing coupons and strategically placed signage with QR codes directing traffic to Target.com, enhancing the overall guest experience and driving retail engagement.

Sponsorship

Target has been the presenting sponsor of the USA CUP for the past 6 years. The 8-day youth soccer tournament is part of their hometown sports platform and is the property with them most consecutive activation days.

Brand Experiences

Target produces distinct 6 activity zones across the vast campus.  The iconic red and white shade canopies welcomed attendees and provided them with much needed amenities between soccer matches. Zone contained entertainment, activities and sampling opportunities.

Digital Content

Throughout the 8 day tournament I produced daily video content featuring Soccer Legend Jimmy Conrad on-site. With the goal of bridging the gap between the property and the need to drive to retail. This was supplemented by coupons and ads in daily digital communitations.